Branding & Design
Featured case studies
- 019FOLDA growth studio built around finding and building the IP inside a business.
↓ - 02Ghost SignalsMeasurement for AI-agent and zero-click traffic, built on a radar idea.
↓ - 03FLOWSOpen-ear audio eyewear, and the direct-to-consumer storefront that sold it.
↓ - 04Trust IDIdentity and consent as one product — then re-themed for a second brand to prove the design system held.
↓ - 05OneOfA green NFT platform for music and culture, from the marketplace to the artist drop campaigns.
↓ - 06ItemIDDigital Product Passports for physical goods, built against the EU’s ESPR rules.
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Case study
9FOLD
A growth studio organised around intellectual property — break a business down, find and build the IP inside it, then take it to market. I led the brand and the website, directing the work across the guidelines, the pitch decks and the site itself.
9Fold ProcessAlchemy as a Proven Process
Case study
Ghost Signals
Analytics for the traffic nobody attributes — AI agents, zero-click moments and visits that arrive with no name on them. I directed the brand around a radar idea: something sweeping the dark and naming what comes back.
Case study
FLOWS
Open-ear audio sunglasses — sound that leaves your ears free for the world around you. I ran the direct-to-consumer storefront: the store build, the product pages, and the photography that has to sell something you only understand once it’s on a face.
